Q. I want to improve my web page for the search engines. I’ve read about keyword stuffing. Will I be ranked lower if I use the same words in the alt tags for all of the photos on the page?
A. The alt tag is meant to help users who need screen readers to navigate a website. It should be a short description of what is in the photo. Your intent matters, so it doesn’t make sense to use the same keywords for each image. Imagine you’re describing the photo to someone who is visually impaired. Don’t try stuffing keywords into it.