A QR code is one of those black and white squares you’re seeing more and more in print. It stands for “Quick Response” and is a mobile phone readable bar code.
Think of it as a print-based link. You place your web page URL or contact info into the QR Code and then point a mobile phone (or other camera-enabled mobile) at it. If the device has QR Code software installed, it fires up the browser and goes straight to that URL.
Even better–a QR Code can also contain a phone number, an SMS message, V-Card data, or just plain alphanumeric text. The scanning device responds by opening up the correct application to handle the data appropriately.
Where to Get One
Lots of places online, and it’s free. A web search for QR code generator gives plenty of choices like these:
Just generate your code, then save or download the graphic to your desktop. Use it anywhere in your print materials.
- If you’re going to use the technology, be sure that it links to mobile-friendly content, not just your regular web site, because that isn’t a good user experience.
- Also, consider it an extension of your print media. Have the code take the user to a place to get more information, not just the front page of your site.